There’s a straightforward way to evaluate any new product line: Does it move? Does it margin well? Does it bring contractors back? And does it solve a real problem for the people buying it?

Tando Composites, available through BPI, clears all four bars. Here’s the case, by the numbers.

The Market You’re Already Selling Into Is Bigger Than You Think

Stone veneer and cedar shingles represent a combined $3 billion annual market in the United States. Stone veneer alone accounts for $1.8 billion of that. Cedar shingles make up the remaining $1.2 billion. These aren’t niche products; they’re mainstream exterior categories that your contractor customers are already buying from somewhere.

The question isn’t whether there’s demand. The question is whether you’re capturing it.

Right now, a significant portion of that spend is going toward products with real problems — natural stone that requires masons, mortar, and rainscreens; cedar shingles that discolor within months of installation; painted concrete panels whose installation labor costs have climbed from $3 per square foot to $7–10 per square foot, putting them nearly at parity with traditional mortar-applied stone.

Tando Composites — with TandoStone® and Beach House Shake® — is the answer to all of those problems. And the contractors who discover it don’t go back.

The ROI Your Customers Are Leaving on the Table

When a homeowner installs stone on their exterior, they’re not just buying curb appeal. According to the annual Cost vs. Value report, stone delivers a 208% return on investment, making it one of the highest-return exterior improvements available.

That’s a number worth putting in front of every contractor you work with. Homeowners are going to buy stone. The only question is what kind, and who sells it to them.

When you stock Tando Composites products, you give your contractor customers a product that lets them deliver that 208% ROI story without the scheduling headaches of finding a mason, without the moisture risk of improper stone installation, and without the callbacks that come from products that don’t perform in Midwest weather conditions.

That’s a product that sells itself, once a contractor sees it on a job.

The Stocking Dealer Math Is Compelling

Here’s where it gets interesting from a pure inventory and turns perspective.

Most product categories make you work for every turn. You’re competing on price, chasing contractors who are already loyal to a competitor, and hoping the product moves fast enough to justify the shelf space.

Tando Composites works differently. Once a contractor installs it and sees how a job goes — faster, cleaner, no mason, no callbacks — reorders follow naturally. You’re not pushing the product. The product pulls itself through.

And the carrying cost of getting there is low:

• Lightweight, stackable boxes: Tando Composites ships in compact, manageable packaging that doesn’t require specialty handling or significant warehouse footprint
• No heavy equipment, no breakage risk: Unlike natural stone, there’s no freight damage exposure from cracked or chipped material
• Fast-moving SKUs: Once contractors are trained on the product, reorders follow naturally because they’re winning jobs with it

The inventory risk profile is low. The turn potential is high. And unlike categories where you’re fighting for share against entrenched competitors, Tando Composites is genuinely differentiated. Contractors who try it come back asking for it by name.

What Happens When One Dealer in a Market Stocks It

There’s a dynamic that shows up consistently in markets where Tando Composites gains a foothold: the first stocking dealer creates competitive pressure on every other dealer in the area.

It happens because contractor networks are tight. When one installer switches to Tando Composites and starts finishing jobs faster with no mason required, no mortar, no rainscreen, installation running at roughly one hour per 100 square feet versus four to six hours for natural stone, other installers on other jobs notice. They ask questions. They want the same advantage.

And when those installers walk into a yard asking for Tando Composites by name, the yard that doesn’t stock it loses the sale. Often permanently.

Being the first yard in your market to stock Tando Composites isn’t just a sales opportunity. It’s a competitive moat.

The Product Itself Is Doing the Heavy Lifting

One thing that makes Tando Composites unusual in the building products world is that the product genuinely impresses people when they see it. That matters for a yard’s sales team because it’s a lot easier to sell something you believe in.

TandoStone installs like traditional siding. No specialty trades, no mortar, no adhesive. It cuts with common saw blades and fastens with standard siding tools. The All-Pro Corner™ system handles corner transitions without the need for precision cutting. It’s impervious to moisture with no secondary rainscreen required and can be installed at ground level before walls are raised, which is a meaningful advantage for modular and panelized construction customers.

Beach House Shake installs more than five times faster than natural cedar shingles, using 80% fewer fasteners and standard nail guns. It won’t discolor, split, cup, or require repainting. The KAPGUARD® coating with Kynar® technology protects color for 20-plus years. It holds a Notice of Approval from Miami-Dade County for use in High-Velocity Hurricane Zones, which is the kind of third-party performance validation that closes conversations with skeptical contractors.

Both products are backed by a 50-Year Performance Plus Limited Warranty. Beach House Shake carries an additional 20-year “looks like new” warranty covering both material and labor.

These aren’t selling points that need to be manufactured. They’re reasons contractors come back.

The Bottom Line

Tando Composites is one of BPI’s top three growth initiatives for 2026, and for good reason. The market is large, the product is differentiated, the economics for stocking dealers are sound, and the contractor demand is building.

Power Home Remodeling Group, a $1.6 billion remodeling company, has used TandoStone exclusively for over a decade. They evaluate 10 to 12 competing stone products every year. Their assessment: “It solves all of our problems. It makes us more money.”

If it’s good enough for one of the largest remodelers in the country to stake their reputation on, it’s worth putting on your shelves.

To learn more about becoming a Tando Composites stocking dealer through BPI, or to request product samples and display materials, contact your BPI representative.

Frequently Asked Questions

Q: What is Tando Composites, and what products does it include?

A: Tando Composites is a composite exterior product line available through BPI that includes TandoStone, a mortarless stone veneer alternative, and Beach House Shake, a composite cedar shingle alternative. Both products are engineered to replicate the look of natural materials while eliminating the installation complexity and maintenance issues associated with them.

Q: How does TandoStone compare to natural stone installation?

A: TandoStone installs like traditional siding — no mason, no mortar, no adhesive, and no secondary rainscreen required. It cuts with standard saw blades, fastens with common siding tools, and runs at roughly one hour per 100 square feet versus four to six hours for natural stone. It can also be installed at ground level before walls are raised, which is a meaningful advantage on modular and panelized construction projects.