Bold Style, Trusted Strength®
Learn why 10M+ Homes Choose Hardie
Durability
The durability of their products is what makes Hardie® siding the #1 brand in North America*—on over 10 million homes** and counting. Hardie® fiber cement products will not burn and are engineered to protect against damage from fire, water, extreme weather, pests, and time.
Innovation
James Hardie invented modern fiber cement siding more than 30 years ago. Today, they continue to raise the bar, leading the charge with advancements in product design, industry innovation, and organizational innovation.
Lifetime Value
Hardie fiber cement products offer peace of mind that stands the test of time. Low-maintenance, high-performance exterior siding, trim, and soffit backed by an industry-leading 30-year non-prorated limited warranty. Less stress, less money—more joy.
Cost Savings
Fiber cement costs less than wood siding and resists fire, water, weather, pests, and more, meaning your money goes further. And many insurance companies offer reduced premiums for homes with fiber cement siding.
Timeless Design
The gorgeous colors of Hardie's ColorPlus® Technology finishes are engineered to last longer than paint, resisting chipping, peeling, cracking, or fading. The richness of Hardie's factory-applied, baked-on color is why Hardie® siding has earned its title as the #1 brand of siding in North America.
ColorPlus® Technology: Lasting beauty with the strongest finish
Choosing the right siding for your next development is crucial, particularly in coastal areas where harsh conditions can take a toll on a home’s durability and curb appeal. With the latest advancements in siding materials and technology, builders now have access to solutions that not only enhance a home’s beauty but can result in improved cycle time and client satisfaction. Industry innovations, like ColorPlus® Technology finishes from James Hardie, enable builders to create beautiful homes that offer both resiliency and lasting beauty.
Hardie® Fiber Cement Stands Up to the Extreme
FIRE RESISTANT — Hardie® fiber cement siding will not ignite when exposed to a direct flame, nor contribute fuel to a fire.*
In contrast, fire feasts on wood and melts vinyl almost instantly.
MOISTURE RESISTANT — Hardie® products are engineered to resist water and humidity—and will stand up to rain, sleet, and snow better than wood-based siding, which will swell and expand more when exposed to moisture.
WEATHER RESISTANT — Hardie® products are made to withstand worst-case weather: hurricanes, rain storms, strong winds, extreme heat, UV rays, humidity, snow, hail, freezing temperatures, and more.
PEST DEFENSE — Hardie® siding holds no appeal for pests and won’t be eaten by termites, while engineered wood and natural wood siding are vulnerable to woodpeckers and other pests.
James Hardie Puts Money Back in Your Pocket!
James Hardie’s contractor programs deliver substantial rebates on every home project, plus the security of fixed pricing for calendar-year contracts on multifamily projects.
ColorPlus® Technology Finishes by James Hardie
RECEIVE A $600 GIFT CARD on Hardie® Products featuring ColorPlus® Technology Finishes
Hardie® fiber cement siding products are designed to resist extreme weather conditions while delivering long-lasting beauty and low maintenance over time. Enjoy the look with unprecedented peace of mind. It’s easy to see what makes James Hardie the North American** leader in fiber cement siding.
- Tougher than the elements
- Stands up to hailstorms and harsh weather
- Water-resistant to help protect against swelling
- Holds no appeal for animals or insects
- Noncombustible*
*Noncombustible Hardie® siding won’t burn when tested per ASTM E136, and along with other home hardening measures, may help protect a home from external fire damage. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames
**Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America.
Hardie™ Honors | Product Rebate Program
RECEIVE UP TO A $350 REBATE on James Hardie® Products
Every day, thousands of first responders, military personnel, and their families make sacrifices to keep our communities safe. To say “thank you,” we honor these Heroes with a product rebate program.
James Hardie is committed to building better communities and giving back to those who serve and protect.
Hardie® fiber cement products are built with the strength to stand up to weather, including extreme temperature changes, rain, high humidity, ultraviolet light, hurricanes, hail, and snow.
- They resist shrinking, swelling and cracking
- FEMA flood zone Class V (flood) rated
- Hardie® siding is noncombustible*. Class A fire rating
- Hardie® fiber cement resists damage from pests, including birds and termites
- ColorPlus® Technology finishes resist fading and discoloration
- Factory finishes mean lower VOCs (volatile organic compounds) on the jobsite
Benefits of working with BPI and James Hardie:
More about BPI’s Partner Program and how it transforms your business:
Earn Money on Every Purchase
Transform routine purchases into profit centers through manufacturer cash-back programs, rebates, and volume incentives. Our partnerships with leading brands mean you earn while you build.
Get Certified, Get Preferred
Access exclusive training programs and certifications that set you apart from competitors. Become a certified installer and unlock premium pricing, warranty protection, and first access to new products.
Connect with Trusted Dealers
We’ll connect you with our network of reliable lumber dealers who understand contractor needs. No more hunting for materials — we’ll guide you to partners who deliver on time, every time.
Grow Your Business with Support
From lead generation programs to marketing co-op opportunities, our manufacturer partners provide tools and resources designed to help contractors scale their operations and win more projects.
Ready to take your business to the next level?
Join the BPI Partner Program to unlock rebates, exclusive training, and dealer connections for James Hardie projects and more! Fill out the form below, and a local BPI representative will connect you with opportunities to grow your business.